In my previous post I succinctly discussed what is business transformation? In that post I defined the primary and supporting activities of an organization and how business transformation is used to improve overall business performance.
To execute business transformation one must consider what are the approaches to leverage to drive toward business excellence.
In this next post, I want to discuss a basic lean framework and select examples of one may consider to establish a quality driven organization. There are four sections of the framework that I will discuss that include:
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Define the vision, mission & value
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Establish the management systems
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Manage the performance management
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Lead the people via change management
Below is a chart that provides a sample of approaches within each section to leverage to achieve the purpose of each of the section. I call this a “Quality within Quality” framework.
The first section’s purpose is paramount to define an organization’s vision, mission and values. It is vital because it sets the strategic planning processes and answers questions of – what do we do; for whom do we do it; and how do we develop exceptional capabilities?
Simply the vision of an organization defines what the organization aspires to become. The mission of an organization established the purpose of why the organization exists. The values are the beliefs that develop the culture of the organization that define how decisions are made.
The three approaches in this first section of the framework include Voice of Customer, SWOT and PEST. Each of these can be used to articulate and form the organization strategy.
One, Voice of customer (VOC) is a marketing managers tool to articulate the customers wants and needs in a prioritized means that is used as an input for new product development. A VOC can be developed through examples of qualitative interviews, focus groups and quantitative benchmarking.
Two, SWOT is a technique used to determine whether a business goal will be achieved by assessing it against an organization’s internal attributes of strengths and weaknesses in contrast to the external attributes of the business environment or industry of opportunities and threats.
Three, PEST is a tool that scans an organization’s macro-environment influences based on considerations of:
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Political relates to a country’s government and political stability
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Economic refers to areas on how businesses operate in the host country
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Social evaluate the country trends in relationship to the demand of the organizations product or service
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Technology factors infer the level of capability of quality, cost and delivery of an organization’s products and services
These strategic analytical tools can be used to evaluate a project, organization, industry and a host country in context of achieving it’s vision and mission.
The second section on management systems is an interdisciplinary study of each part of an organization as comprised between primary and supporting functions and to consider it as part of a whole. These criteria whether based on systems or process approaches are based on quality managed practices with a focus to drive continuous improvement. A couple of systems examples noted below include:
First, the Malcolm Baldrige National Quality Improvement Act of 1987 recognizes U.S. organizations in the business, health care, education, and nonprofit sectors for performance excellence. The Baldrige criteria provide a system’s perspective for managing your organization and its key processes to achieve results – and to strive for performance excellence. The Baldrige framework has seven criteria that work as an integrated system as noted below:
Second, ISO 9001:2008 sets out the criteria for a quality management system and is implemented by over one million companies and organizations in over 170 countries. The standard is based on a number of quality management principles including a strong customer focus, the motivation and implication of top management, the process approach and continual improvement.
The ISO 9001 Quality Management System standard has eight principles notes as:
- Principle 1 – Customer focus
- Principle 2 – Leadership
- Principle 3 – Involvement of people
- Principle 4 – Process approach
- Principle 5 – System approach to management
- Principle 6 – Continual improvement
- Principle 7 – Factual approach to decision making
- Principle 8 – Mutually beneficial supplier relationships
Another type of quality management system example is based on a process framework that is noted below. In 1992, a group of business leaders and process management experts created APQC’s Process Classification FrameworkSM (PCF). The PCF outlines all of the processes practiced by most organizations, categorizes them, and aligns them according to a hierarchical numbering system. PCF categorizes four levels of codification noted below:
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Level 1 – Category
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Level 2 – Process group
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Level 3 – Process
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Level 4 – Activity
These codifications go down and across each of the twelve process groups in the framework illustrated in the diagram.
A key-note I should mention is that many management systems are considered “umbrella frameworks”. That is each function may have it’s own industry standard or best practice that achieves excellence and it links up to the management system.
Some examples of other best practices that underpin the function or process group include:
- Finance may use COSO
- Information Technology will use CoBiT
- R&D and Operations may leverage Six Sigma or Project Management PMI standards
Quality management systems develop a framework by which organizations can take full advantage of their core competencies and have a means to align functional unites to drive and evaluate performance.
The third area is focused on performance management. While many management systems include a performance management system there are two distinct philosophies that exist:
Management by objectives, was defined by Peter Drucker, in his 1954 book ‘The Practice of Management’. In this context management and employees agree on the objectives and what is required to achieve them.
The balanced scorecard was published by Drs. Kaplan and Norton focuses on strategic financial and non financial measures to align the business to the strategy and be able to communicate effectively on the attainment of the goals.
Today there are many more drivers that add to the success of an organization and the contrast from achieving objectives that one must consider the implications with how we achieve capability and competitive differentiators that add value to overall performance.
The fourth and final section highlights the need to lead change management to effectively create a sense of urgency, sustain teams through change and deliver new capability to achieve the organizations strategy.
One view offered of change management is by Dr. John Kotter and his eight steps to change
- Step 1: Establishing a Sense of Urgency
- Step 2: Creating the Guiding Coalition
- Step 3: Developing a Change Vision
- Step 4: Communicating the Vision for Buy-in
- Step 5: Empowering Broad-based Action
- Step 6: Generating Short-term Wins
- Step 7: Never Letting Up
- Step 8: Incorporating Changes into the Culture
Another viewpoint of Effective Change Management requires control of the five key building blocks that form the basis of the Prosci® ADKAR® Model. Successful change is noted when one has the ability to change that further enables successful transitions in the achievement of an organization benefits. The ADKAR Model has the following criteria:
- Awareness of the need for change
- Desire to participate and support the change
- Knowledge on how to change
- Ability to implement required skills and behaviors
- Reinforcement to sustain the change
A relative note that one should consider to address change implication that affect the organization as a whole versus the staff as individuals to apply the appropriate tools to lead, sustain and deliver the change initiative to meet the organizations strategic intent.
A final point on the overall Quality within Quality high level framework is that it integrates quality driven approaches within each of the four categories to enable business transformation. In addition, by recognizing the simple Plan, Do, Check and Act approach one can Plan the strategic objective, Do via the management systems, Check by evaluating performance systems and Act on the objective through change management.
Related articles
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What is business transformation? (petertarhanidis.wordpress.com)
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New way to use EFQM business excellence model (slideshare.net)
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Customer Roles in Quality Management (gotogemba.com)
- Swot analysis (slideshare.net)
References:
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